RELEASE SCHEDULE
Below you will find the release dates for each of our upcoming collections. Weekly Releases go live in the Wholesale Shop at 12:00 pm EST each Friday. Preorders go live as offered. New collections added regularly, continue to check back!
*Please note: While this is the schedule we expect to follow, unexpected delays may arise. Please review regularly for the most up to date information.
THIS INFORMATION IS FOR RETAILER USE ONLY. PLEASE DO NOT SHARE.
WEEKLY RELEASES
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SEPTEMBER 18, 2026
Sweet, simple, and perfect for fall! Apple of My Eye pairs hand-painted red apples with a soft neutral gingham for a cozy, farmhouse-inspired look. From back-to-school season to apple-picking adventures, this charming print is a fresh pick for every pupโs fall wardrobe.
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SEPTEMBER 11, 2026
Sweet treats and cozy vibes! Sโmores & Snuggles mixes gooey sโmores, marshmallows, chocolate bars, and playful hearts in dreamy pinks and purples. Itโs the perfect print for pups who are always ready for a sweet treat and an even sweeter snuggle!
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AUGUST 28, 2026
Life is sweeter with sprinkles on top! Sundae Fun Day features colorful vintage-inspired ice cream dishes piled high with scoops, cherries, and all the sweetest toppings. With playful pinks, blues, and greens, this cheerful print is the perfect treat for pets who make every day a little sweeter!
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AUGUST 21, 2026
Cozy fall color meets fresh-picked florals! Fall Blooms features whimsical hand-drawn flowers in warm rust, golden mustard, dusty pink, deep blue, and forest green. Itโs a sweet, boho-inspired print made for crisp autumn walks, pumpkin patch adventures, and pets who are always ready to stop and smell the flowers!
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AUGUST 14, 2026
Meet Bugginโ Around, a playful print thatโs crawling with color and charm! ๐๐ผ Featuring whimsical beetles, buzzing bees, leafy greens and cheerful florals in vibrant shades of blue, golden yellow, coral and green, this print brings all the happy garden vibes. The coordinating bright blue floral trim adds the perfect pop of color for a look thatโs fresh, fun and impossible to miss. Whether your customers are headed on a sunny stroll, exploring the backyard or just bugginโ around town, this collection is made for pets who love to stand out!
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AUGUST 7, 2026
Head back to school in style with this bright and playful print featuring colorful hand-drawn school essentials like crayons, notebooks, paint palettes, rulers, apples, paper airplanes, flowers, rainbows, and a classic yellow school bus. Designed with a fun crayon sketch aesthetic and vibrant colors, this cheerful pattern captures all the excitement of the first day of school and is perfect for students, teachers, classroom celebrations, school events, and anyone who loves the magic of the back-to-school season. It's a fun, nostalgic design that's sure to make every school day a little brighter.
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JULY 31, 2026
Take a walk on the wild side with our Jurassic Tails Collection. Filled with friendly dinosaurs, soft earthy blues and warm tan tones, this playful print brings prehistoric charm with a modern, boutique feel. Perfect for pets who are ready to stomp into style, this dino-mite design is sure to make tails wag.
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JULY 24, 2026
Brunch Buddies is made for pets who know weekends are for pancakes, lattes, and patio brunches. Inspired by everyone's favorite brunch spread, this collection serves up sweet breakfast treats, soft blue hues, and all the cozy cafรฉ vibes for your four-legged brunch date.
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JULY 17, 2026
Hit the trail in style with our Adventure Awaits Collection! Inspired by the great outdoors, this playful print features bicycles, hiking boots, mountain peaks, lanterns, backpacks, skis, compasses, and trail signs on a crisp white background with rich navy accents. Whether your pup is joining you on a camping trip, hiking your favorite trail, or simply exploring the neighborhood, this collection is made for every four-legged adventurer.
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JULY 10, 2026
Sweet, whimsical, and full of charm, Petal Pets features adorable floral-inspired cats and dogs blooming among delicate pink blossoms on a crisp white background. Paired with coordinating navy floral accents, this cheerful print is perfect for adding a fresh, playful touch to your pet's wardrobe all season long.
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JUNE 26, 2026
Make every celebration a little sweeter with our Cupcake & Cuddles Collection! ๐๐พ
This playful pattern features colorful, whimsical cupcakes that bring instant party vibes to your petโs look. Perfect for birthdays, gotcha days, and every sprinkle-filled moment in between, itโs designed to stand out and make your pet the life of the party. Bright, fun, and irresistibly cheerful, this print is made for celebrating your furry best friend in style.
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JUNE 19, 2026
Cast a line for style with our Gone Fishing Collection! Featuring a playful pattern of colorful fishing lures on a soft light blue background, this collection is perfect for pets who love lakeside adventures, boat days, and outdoor fun. Bright pops of orange, pink, purple, and blue create a cheerful, eye-catching look that's sure to reel in compliments. Available in coordinating accessories and apparel, this collection is made for pets who are always ready for their next adventure.
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JUNE 12, 2026
Make a splash with our brand-new Paws For Puddles Collection! Inspired by rainy day adventures, this playful print features colorful umbrellas, rain boots, raindrops, and cheerful clouds on a bright, happy backdrop. Perfect for pets who love puddle-jumping, neighborhood walks, and staying stylish no matter the forecast. Available in coordinating bandanas, bows, bow ties, and apparel to keep your furry friend looking adorable rain or shine.
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MAY 29, 2026
Homerun Heroes is a playful, all-star collection made for pups who steal the show. Featuring classic baseball details, bold red stitching, and a soft blue backdrop with star accents, this print brings timeless ballpark charm with a fun, modern twist. Itโs the perfect mix of sporty and sweet for everyday wear, game days, and pups who always swing for the fences.
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MAY 22, 2026
Set sail for coastal adventures with this classic sailboat print, designed for pets who love timeless style. Featuring nautical charm and breezy seaside vibes, this collection brings a preppy touch to bandanas, bows, and apparel perfect for lake days, beach trips, or everyday wear.
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MAY 15, 2026
Sweet as summer and fresh from the patch, this juicy watermelon print is perfect for sunny strolls, backyard BBQs, and wag-worthy adventures. Lightweight, comfy, and bursting with playful charm for your stylish pet.
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MAY 8, 2026
Summer Garden is blooming with bright florals, cheerful pinks, and preppy turquoise details made for sunny adventures. Designed to bring fresh picked charm to every outing, this collection is perfect for garden parties, beach days, and soaking up summer in style.
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APRIL 24, 2026
Add a little fiesta to your petโs wardrobe! ๐ฎ This playful taco print pet apparel features a crisp white background sprinkled with smiling tacos and crunchy chip details for a fun, eye-catching look.
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APRIL 10, 2026
A playful, farm-inspired print featuring colorful chickens, florals, and charming details on a soft neutral background. Bright, cheerful, and full of personality, this pattern adds a fun, whimsical touch to any pet accessoryโperfect for everyday wear with a little extra flair.
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MARCH 27, 2026
Denim Love blends classic style with a sweet, playful twist. Featuring soft watercolor hearts in shades of white and blue layered over a denim-inspired patchwork, this print gives off an effortlessly cool, lived-in feel. (Not actual denim fabric)
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MARCH 20, 2026
Sweet, nostalgic, and effortlessly charmingโour Strawberry Picnic pattern is the perfect blend of classic and playful. Featuring juicy red strawberries scattered across a soft mint green gingham backdrop, this print captures the essence of sunny afternoons, fresh-picked berries, and timeless picnic vibes.
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MARCH 6, 2026
Dusty blues, warm sandstone, and muted neutrals come together in a delicate pattern of blooms and foliage, creating a timeless look that feels both rustic and refined. Subtle geometric details add depth, making this print effortlessly stylish for everyday adventures or special moments.
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FEBRUARY 20, 2026
Dusty blues, warm sandstone, and muted neutrals come together in a delicate pattern of blooms and foliage, creating a timeless look that feels both rustic and refined. Subtle geometric details add depth, making this print effortlessly stylish for everyday adventures or special moments.
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FEBRUARY 13, 2026
Let pets take center stage with our Barkstage Pass Collection, featuring a bold, music-inspired print perfect for rockstar pups and their everyday adventures.
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FEBRUARY 6, 2026
Soft, dreamy, and full of color, our Twilight Rainbow Collection features a beautifully blended spectrum of sunset-inspired hues that feel both playful and elevated.
PREORDERS
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AUGUST 30, 2026
Preorder begins 8/30/36, ends 9/5/26. Estimated to ship week of November 9th.
Simple, timeless, and made for winter! This collection features rich seasonal solids and a classic coordinating plaid, perfect for effortless everyday style. Each piece is easy to customize with names, monograms, or designs, making them perfect for winter events, gifting, and personalized pet looks all season long.
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August 23, 2026
Preorder begins 8/23/26, ends 8/29/26. Estimated to ship week of November 2nd.
Country charm meets puppy style in our Paws & Plows Collection! Featuring soft blue tractors, sweet botanical accents, and a coordinating sage wheel print, this adorable collection is perfect for farm-loving pups and little country cuties. Fresh, playful, and full of rustic charm, itโs sure to be a customer favorite!
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AUGUST 16, 2026
Preorder begins 8/16/26, ends 8/22/26. Estimated to ship week of October 26th.
Ring in the new year with a little extra sparkle! Midnight Magic features a chic disco-inspired pattern in shimmering gold, silver, creamy white, and charcoal, giving it the perfect mix of festive fun and classic glam. Whether your pup is headed to a New Yearโs Eve pawty or just planning to steal the spotlight from the couch, this print is made for celebrating in style.
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AUGUST 9, 2026
Preorder begins 8/9/26, ends 8/15/26. Estimated to ship week of October 18th.
Meet Cabin Fever, a cozy collection inspired by crisp winter days, weekends tucked away in the mountains, and nights spent curled up by the fire. Featuring classic buffalo plaid in green, white, and black, this timeless collection brings the perfect mix of rustic charm and cold-weather style to your petโs wardrobe.
Whether theyโre heading out for a winter adventure, tagging along for a cabin getaway, or claiming the coziest spot by the fireplace, Cabin Fever has dogs and cats dressed for the season. Classic, cozy, and effortlessly cute, itโs the plaid every pet needs when temperatures start to drop!
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August 2, 2026
Preorder begins 8/2/26, ends 8/8/26. Estimated to ship week of October 11th.
Courtside Cuties is ready to steal the spotlight! Featuring playful hand-drawn basketballs scattered across a classic navy background with coordinating orange and cream stripes, this sporty collection is perfect for game days, team spirit, and cheering from the sidelines. Whether your pup is courtside or couch-side, they'll be dressed like the MVP. ๐๐พ
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JULY 26, 2026
Preorder begins 7/26/26, ends 8/1/26. Estimated to ship week of September 27th.
Paws for Santa is packed with everything on a festive pup's Christmas wish list! From jingly collars and holly to Santa hats, treats, bows, and playful paw prints, this merry design is full of holiday charm on a cozy neutral background. Finished with a bright red paw print accent, it's made for Christmas photos, holiday adventures, gift giving, and spreading cheer wherever pets go. It's the paw-fect collection for shoppers looking to make the season even more magical for their four-legged family members!
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July 19, 2026
Preorder begins 7/19/26, ends 7/25/26. Estimated to ship week of September 20th.
Sweet, festive, and full of holiday charm, our Sugar & Spruce Collection is a fresh take on Christmas style for your four-legged friends. Featuring hand-painted watercolor Christmas trees adorned with cheerful pink ornaments and bows on a delicate pink striped background, this collection perfectly blends classic holiday tradition with a soft, whimsical aesthetic. Coordinating pink trim and ruffle details add an extra touch of sweetness, creating a look that's perfect for the entire season.
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JULY 12, 2026
Preorder begins 7/12/26, ends 7/18/26. Estimated to ship week of September 13th.
Bring the warmth of the countryside to the holiday season with our Frosted Farm Collection. Featuring charming red barns, snow-covered hills, evergreen trees, and delicate winter landscapes paired with a classic festive plaid, this cozy collection captures the magic of a peaceful Christmas on the farm. Timeless, nostalgic, and perfect for holiday photos, gatherings, and everyday winter adventures, Frosted Farm is sure to become a seasonal favorite for pets and their people alike.
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JULY 5, 2026
Preorder begins 7/5/26, ends 7/11/26. Estimated to ship week of September 6th.
Celebrate the magic of autumn with our Fall Forest Friends Collection! Featuring sweet woodland animals paired with cozy coordinating plaid in rich shades of sage, brown, cream, and warm pumpkin, this collection is perfect for all your favorite fall adventures. From pumpkin patch visits to Thanksgiving gatherings, these timeless designs bring the beauty of the forest to every pet's wardrobe.
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June 28, 2026
Preorder begins 6/28/26, ends 7/4/26. Estimated to ship week of August 30th. IN TRANSIT TO US.
Celebrate the season in cozy harvest style with our Thanksgiving Collection! Featuring adorable turkeys, pumpkins, cornucopias, pie, autumn leaves, and other festive fall favorites paired with a warm coordinating plaid, this collection is perfect for Thanksgiving gatherings, family photos, Friendsgiving celebrations, and all your pet's autumn adventures. Available in a variety of matching styles so every furry friend can join the feast in style!
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June 21, 2026
Preorder begins 6/21/26, ends 6/27/26. Estimated to ship week of August 23rd.
SHIPPING COMPLETE AS OF 8/29.
Fall never looked so sweet! This cozy collection features pumpkin spice lattes, pumpkins, donuts, pie, cookies, cinnamon sticks, and charming little hearts in a playful seasonal design. Whether you're headed to the pumpkin patch or enjoying crisp fall mornings, this print is made for all your favorite cozy moments.
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June 15, 2026
Preorder begins 6/15/26, ends 6/20/26. Estimated to ship week of August 16th.
CURRENTLY SHIPPING AS OF 8/25.
Get ready for kickoff with our End Zone Zoomies Collection! Featuring playful football-loving pups, sporty details, and classic game day colors, this collection is perfect for pets who love to be part of the action. Available in coordinating styles for dogs and cats, including shirts, bandanas, bow ties, and more. Whether you're tailgating, watching from home, or cheering from the sidelines, your furry MVP will be dressed for the big game.
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June 7, 2026
Preorder begins 6/7/26, ends 6/14/26. Originally estimated to ship week of August 9th. Updated shipping, week of August 17th.
SHIPPING COMPLETE AS OF 8/26.
Cute, spooky, and impossible to resist! This playful ghost print features friendly little spirits floating across a black background for the perfect mix of Halloween charm and everyday style.
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May 28, 2026
Preorder begins 5/28, ends 6/6.
SHIPPING COMPLETE AS OF 8/26.
A charming fall print filled with hand-painted pumpkins, hearts, and leafy details in a warm palette of blush pink, golden mustard, navy, and pumpkin orange. Cozy, playful, and perfect for crisp autumn days, this whimsical design brings all the sweet pumpkin patch vibes.
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May 6, 2026
Shipping Complete.
Soft blue tones, playful paddles, and preppy gingham details make this pickleball-inspired print a total match point. Perfect for pups who love courtside cuddles, country club vibes, and serving up style wherever they go.
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March 31, 2026
Preorder begins 3/31/26, ends 4/7/26. Estimated to ship week of June 1st.
Make every celebration a little sweeter with our Cupcake & Cuddles Collection! ๐๐พ
This playful pattern features colorful, whimsical cupcakes that bring instant party vibes to your petโs look. Perfect for birthdays, gotcha days, and every sprinkle-filled moment in between, itโs designed to stand out and make your pet the life of the party. Bright, fun, and irresistibly cheerful, this print is made for celebrating your furry best friend in style.
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February 17, 2026
Preorder begins 2/17/26, ends 2/23/26. Estimated to ship week of April 12th.
Perfect for pets who love to party, this pattern captures the fun, freedom, and feel-good energy of sunny days, neighborhood parades, and star-spangled adventures โ because every pet deserves to shine like fireworks!
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JANUARY 30, 2026
Preorder begins 1/30/26, ends 2/5/26. Estimated to ship week of March 22nd.
Homerun Heroes is a playful, all-star collection made for pups who steal the show. Featuring classic baseball details, bold red stitching, and a soft blue backdrop with star accents, this print brings timeless ballpark charm with a fun, modern twist. Itโs the perfect mix of sporty and sweet for everyday wear, game days, and pups who always swing for the fences.
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JANUARY 13, 2026
Preorder begins 1/13/26, ends 1/16/26. Estimated to ship week of March 9th.
Our Easter Bunny & Jellybean print is the perfect blend of pastel charm and playful fun. Featuring colorful marshmallow-style bunnies sprinkled with cheerful jellybeans, this print brings instant joy and seasonal style to your pupโs wardrobe. Soft, eye-catching, and made to stand out, itโs ideal for Easter celebrations, spring photos, and everyday cuteness.