LIFE OF A RETAILER
YOUR BUSINESS, YOUR WAY
As a Griffy & Drake Retailer, you have complete control over your business. You are an independent business owner and we have no restrictions on where you can sell our products. Some Retailers choose this to be the only line they carry, others choose to complement it by offering other items with a similar target audience as well. The choice is completely yours based on your interests! We take care of the easy part by supplying you with adorable and affordable products, but then it’s up to you to decide how you’d like to sell them. Here are just a few ideas!
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IN PERSON BOUTIQUE
Offer your inventory for customers to experience in person. This includes home boutiques, small shops, renting space in an existing shop, or even partnering with a shop to sell on consignment.
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SUBSCRIPTION BOXES
Curate monthly packages for your customers
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WEBSITE
Create your own website for your customers to shop on their own time. Shopify helps you do it quickly and easily!
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SOCIAL MEDIA
Harness the power of social selling across Facebook, Instagram, TikTok & Pinterest!
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VENDOR FAIR
Sell your inventory at local events, especially popular during the holidays!
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HOME PARTIES
Create a hostess rewards program and have friends’ nights out where they can shop your products!
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BIRTHDAY CLUB
People love to celebrate their pet’s big day! Offer party favor packages for their guests of honor and free birthday gifts for them!
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ADDITION TO PET BUSINESS
If you already have a pet business, such as a grooming salon, vet office or you are a pet sitter, our line provides you an additional income stream.
The star of the show is our product line! Learn more about what we offer and our ordering process.
WIDE APPEAL
All of our items feature trending artwork and vibrant colors to appeal to audiences of all types. We’ve designed male, female and gender neutral products for both dogs and cats, so there truly is something for everyone!
Our Products
The Griffy & Drake product line was designed with appeal, durability and affordability in mind.
DURABLE
The majority of our items are made from a polyester/cotton blend that is stretchy and comfortable. It does not wrinkle, is machine washable, and can take beating at the dog park!
AFFORDABLE
Barking on a budget? No problem! Our items may look like a million bucks, but they certainly don’t cost a million bucks! Our average item wholesale price for you is $6-$10, while the average suggested retail price for your customer is $12-$20!
HOW TO ORDER
If variety is the spice of life, then our life is pretty spicy! We aim to make sure our Retailers have access to products and prints to meet all of their customers’ needs. We want your customers coming back for more regularly, so we’ve designed an ordering process that allows you to have a full variety of options for all! Read on to learn about how you’ll curate your own Griffy & Drake inventory collection!
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The first purchase you will make to start your Griffy & Drake journey will be for your New Retailer Bundle. This will be a variety of all of our items in different styles, sizes and prints so that you can get a feel for what we have to offer and start your business out with the most variety possible. Three bundle sizes are available to meet everyone’s needs!
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Each Friday at 12:00 pm EST, we offer a fresh collection that is available for immediate shipping. You will have the print collection in advance so you know if you’d like to make a purchase that week. The goal of these weekly drops is to keep your inventory new and evolving so your customers make repeat purchases as new items come in they can’t live without!
Weekly drops will consist of items from our core line which includes neckwear and clothing, each in a timeless print collection that is good for year round wear.
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In addition to weekly drops that are quick ship, we will also have preorders open for items that are more niche and/or outside of our core collection. This may include holiday items, different clothing styles, toys and accessories. You can offer these to your customers during the preorder period and only order what they want!
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Because we limit how many Retailers we will approve in an area, we have to have a way to make sure that each Retailer is active and not holding a spot from someone else if they’re not. We do this by implementing a small minimum ordering requirement each month. That minimum is $100 and includes items from weekly drops and preorders.
We never want any of our active Retailers to be in a financial pickle, so if you’d like to remain active but are finding yourself having trouble meeting the minimum, we do offer hardship waivers. We’re here to work with our Business Besties, not against them!
LEARN HOW TO GET YOUR NEW BUSINESS OFF THE GROUND AND KEEP GROWING WITH OUR
Complimentary Education
We’ve teamed up with our friends at The Organized Entrepreneur to offer our Retailers high quality digital educational materials that are designed especially for the small business owner. Items include a comprehensive Quick Start Your New Business Guide that takes you step by step through starting a new business, a Small Business Success Planner that helps you to stay on track, and various printables to help guide you through running your own business. All materials are available to new Retailers instantly upon purchase of their New Retailer Bundle so they can get to work while awaiting their opening inventory!
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Quick Start Your New Business
Wherever you are in your stages of dreaming up your new business, this comprehensive Guide can help you get it off the ground!
Our Working Guide offers education, worksheets, information & checklists to go step by step though starting your very own business. This 111 page instantly downloadable e-book covers the basics of creating a new business so that by the end, you'll have acquired all of the necessary skills to get your new business off the ground!
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Printable Planner
This Small Business Success Planner will take your business organization to the next level! From social media to finances, product & service management to website planning, our planners touch on all of the areas a business owner needs to focus on every day! Monthly, weekly and daily pages help you plan schedules, set goals and track progress short and long term.
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Business Growth Workbook
Experience a guided look into the journey of your business. 45 pages of information and worksheets help you dive into topics like strategy, data, marketing and finances so you can see what opportunities you haven't yet tackled to help your online business grow.
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Social Media Planner
This easy-to-use planner is designed to help you plan, organize, and optimize your social media presence. Inside, you’ll find practical tips, posting schedules, and strategy checklists to grow engagement and stay consistent across platforms.
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Create With Canva
This printable guide is designed to help small business owners master Canva and elevate their branding with ease. Inside, you’ll find simple, step-by-step instructions for creating professional graphics, social media posts, flyers, and marketing materials that attract customers and grow your business. No design experience required—just practical tips and templates to help you save time, stay consistent, and stand out online.
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Business Plan
Stay organized and map out your vision with this easy-to-use printable business plan template. Perfect for entrepreneurs and small business owners, this guide walks you through outlining your goals, target audience, marketing strategies, financial projections, and more. With clear sections and a structured layout, you’ll have everything you need to create a professional business plan that keeps you focused and ready for growth.
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Success With Shopify
Launch your online business with confidence using this step-by-step printable guide to setting up a Shopify store. Designed for beginners and small business owners, it covers everything from creating your account and customizing your theme to adding products, setting up payments, and preparing for launch. Easy to follow and packed with practical tips, this guide helps you build a professional, functional store without the overwhelm.
ADDITIONAL PERK
Marketing Kit
Spend less time creating marketing materials and more time actually marketing with our customizable Canva templates, free for every Retailer. Materials include:
Business cards
Note cards
Size charts
Social media graphics
Signage and more!
Sample Marketing Kit Design